Hype is a dangerous thing for most films, but particularly those of the horror genre. When a horror movie comes along that's hailed as "the scariest film of all time" or it's called a "gamechanger," it raises the level of expectation for those yet to see it. Naturally, this helps with box-office returns, but it can lead to disastrous disappointments for audiences who rush out expecting to be left literally shaking in their seat. This is the unfortunate situation facing Hereditary, the debut film from writer/director Ari Aster which...